The only way to attract and sell to customers is to offer real value.
You need to understand him, get close and deliver on their wants
and expectations. You and your business colleagues must empathize with, and innovate for the customer to create
the value add. With most internet users today having less than 5 years experience purchasing online, it seems absurd to carve the rules for e-commerce in stone.
But here’s the latest thinking on effective e-commerce design…perhaps good for the whiteboard only
Simplicity
Care
Fast
Good Value
True Interactivity
Free Stuff
Simplicity. One simple idea. One real value proposition. One strong brand promise or deliverable. Care. Actually empathise with the e-customer, care for their goals and priorities, ahead of
6 checkpoints for maximising the attractiveness of your website.
your own. If you can give the customer what he or she wants… they’ll do the same for you. Fast. I don’t want to wait…. NO NOT AT ALL. Give it to me quick, in as few clicks as possible. Remember visitors are always just one click away from leaving your site. Good Value. If your not offer good value then make sure the offering is unique in some other way. With comparisons so easily performed on the internet, it’s best if you do the comparisons already and present the findings on your site. Alternatively offer a best value guarantee. True Interactivity. The medium is designed for real interactivity. Put it to work. Sticky sites are more than the product catologue or company brochure online. It must offer ways to tailor the viewers’ experience to their particular needs and preferences. Free Stuff. A real magnet and a great persuasion tactic. Studies have shown that recipients of even the simplest and lowest cost giveaways are 200% more likely to reciprocate with a purchase
Suggested inclusions
Home Page Variety
It is vital that the home page as much as is possible be a summation of the company’s offerings. The home page may include say 5 different product areas or services that may be of interest. Typically only one of these will be of interest to the viewer, but it may be enough to have them move forward through your site. If nothing is appealing, the viewer will click away forever. Befriend with Honesty
Be the friend that e-customer cannot live without. That means no shit. Be brutally honest about the offering. Offer price comparisons that are real and unbiased. Offer answers to your e-customer’s questions: ‘'Am I making the best choice? Is this good value? Who else is there?” Price comparison Bots
Show the prices of competitors if you dare to. Updated daily if applicable.
The only way to attract and sell to customers is to offer real value.
You need to understand him, get close and deliver on their wants
and expectations. You and your business colleagues must empathize with, and innovate for the customer to create
the value add. With most internet users today having less than 5 years experience purchasing online, it seems absurd to carve the rules for e-commerce in stone.