|
||
 Matching the message with a high probability prospect. Just the right message at just the right time. This direct marketing approach usually includes a comprehensive plan and set of letters, forms and mailers to win new prospects by cultivating them over a very short period of time. Plus there are strategies to turn existing customers into repeat customers and eventually into advocates who'll promote your business. The nurture marketer will re-identify the specific propositions and messages made to each segment of the campaign and figure out how to leverage this for maximum sales effect. Target Identification. Elementary I guess... but starting with the different target audiences: Who are they exactly? How best can we reach them? What do we know about them? How many are there? List acquisition and costing. Past clients- Additional sales incentives Referral Program Current prospects- What do they receive & when. How to consummate the sale. Suspects- Target fresh suspects cost effectively. The nurture marketer will look at affinity marketing initiatives with groups who currently address a similar demographic audience to your target group/s. Offers. Key offers, tested on real prospects for effectiveness. Offers that will create business. Contact Plan. A focussed plan of activity over 14 days. Plus on ongoing program for 12 months and beyond- media; objectives; strategies, message sequencing and timing. Direct Mail. A series of perhaps 6 letters targeting different niches of your market/s. Innovative Mailer. A direct mail piece with cut through power to be noticed and kept for future reference. We've allowed for one special mailer design. Postcard designs. We'll design perhaps 3 postcards for use in the program, emphasising different aspects of the service/product range. Follow-up method. Perhaps telemarketing, perhaps personal visit, different mail pieces. Prospect Tracking. We'll suggest ways to farm the information and responses to culminate in a relationship with the prospect. |
Branding & Websites |
||||||||
|
|
||||||||
| Terms & Conditions | Privacy Policy | Site Map | Designed by Nuvo Creative |
