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 Paramount is the design of new media is the sequence of information, delivered in a fast upbeat tempo... with all the unique selling points or differentiation, brought to life in the first act/scene/minute. Following can be the nitty gritty details and options to explore.... but just like a TV commercial (TVC) this kind of presentation will loose people after a few minutes at best. CD/ DVD Clients often prepare interactive presentations in the form of a CD or DVD . It can bring your company profile or product brochure content to life with animation, video and audio, music and interactivity. We often print CDS and create covers and print/reproduce say 1000 for distribution to prospects. The new problem often can be that the recipients are not getting around to playing the cd or dvd. Animatics Of more interest lately is a shorter form of animated communication often prepared in flash. At NUVO we call this an ANIMATIC. We condense the whole selling approach into a short 2 or 3 minute animation with music, moving text and images. Sometimes we incorporate video and professional voice overs... just like a TVC. It's effectively a cheaper form of television commercial, small enough to be emailed to prospects and downloaded from website (view animatic). The benefit is that recipients, once they click the link can't escape the message which appears dramatically before them. |
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