|
||
 Our six tenents of e-commerce The only way to attract and sell to customers is to offer real value. You need to understand him/her, get close and deliver on their wants and expectations. You and your business colleagues must empathise with, and innovate for the customer to create the value add. With most internet users today having less than 7 years experience purchasing online, it seems absurd to carve the rules for e-commerce in stone. But here's the latest thinking on effective e-commerce design… perhaps good for the whiteboard only
Care . Actually empathise with the e-customer, care for their goals and priorities, ahead of your own. If you can give the customer what he or she wants… they'll do the same for you. Fast> . I don't want to wait…. NO NOT AT ALL . Give it to me quick, in as few clicks as possible. Remember visitors are always just one click away from leaving your site. Good Value . If your not offer good value then make sure the offering is unique in some other way. With comparisons so easily performed on the internet, it's best if you do the comparisons already and present the findings on your site. Alternatively offer a best value guarantee. True Interactivity . The medium is designed for real interactivity. Put it to work. Sticky sites are more than the product catologue or company brochure online. It must offer ways to tailor the viewers' experience to their particular needs and preferences. Free Stuff . Free give aways is a real magnet and a great persuasion tactic. Studies have shown that recipients of even the simplest and lowest cost giveaways are 200% more likely to reciprocate with a purchase. Other e-commerce tips include: Home Page Variety It's vital that the home page as much as is possible be a summation of the company's offerings. The home page may include say 5 different product areas or services that may be of interest. Typically only one of these will be of interest to the viewer, but it may be enough to have them move forward through your site. If nothing is appealing, the viewer will click away forever. Befriend with Honesty Be the friend that e-customer cannot live without. That means no shit. Be brutally honest about the offering. Offer price comparisons that are real and unbiased. Offer answers to your e-customer's questions: ‘Am I making the best choice? Is this good value? Who else is there?” Price comparison Bots Show the prices of competitors if you dare to. Updated live is best. Ask us at NUVO how to facilitate that on your new website. |
Branding & Websites |
||||||||
|
|
||||||||
| Terms & Conditions | Privacy Policy | Site Map | Designed by Nuvo Creative |
