 Branding
Internet
Software |
N-Vision™ Marketing Plan
Get the best laid plan in the history of your company
Using our licensed N-Vision™ system of strategic planning we analyse how you deliver value to your customers in the context of the marketplace and your competitors. We'll creatively express your company's USP (unique selling proposition) or sustainable competitive advantage into a few sentences.
What will you be famous for? What are you best positioned to deliver over and above your competitors and will that be enough of an edge to drive sales your way? The positioning analysis groundwork enables us to create perhaps 30 appropriate slogan options that capture the essence of your company's advantage. A great slogan will be up to 5 words long, simple, and strong, evoke positive connotations and suggest a visual association. Our slogan recommendations will sum up 'Why deal with You' in a memorable and distinctive way. These phrases may then be used as headlines for any advertising or direct mail program and a selected slogan may be used with the logo at all times for maximum impact.
We will:
Consider the product names and slogan most appropriate for your various markets.
We'll conduct the market research necessary to gain valuable information about your competitors, and your market.
Identify the specific propositions and messages made to each client group and how best to repackage this information for maximum effect.
We will then test these ideas, offers and the promotional ideas developed in some focus group settings to ensure the plans will be met with the anticipated response. This will flush out attitudes that are driving the market... so as to better determine a successful marketing campaign.
Create value added ideas to grow your business and a schedule of promotions for the coming year.
Our findings will take the form of a 30-page report outlining our recommendations and specific action steps. It will include concepts for ongoing promotions and ways to dramatically improve the profit potential of your business. This image strategy will contain:
Executive Summary
- The Business
Product/service
Target markets
- What the business should be
Archetypal image
Trend prognostication
Solving the problems of customers
- Where the business is now
Audit of marketing, image, service, and facilities
Client advisory evening or staff involvement session
SWOT Analysis
Internal and external factors
Hidden agenda items
- Focusing the business
Corporate Vision
Mission Statement
Sustainable Competitive Advantage
Name and slogan options and recommendations
Positioning for growth in future
Image strategy recommendations
- Business objectives and strategies
Business development objectives
Marketing objectives
Added value options
Sales and marketing strategies
Performance indicators
- Marketing Plan
Detailed Marketing Activities
Promotional Timeline
- Budgets
This plan forms the basis for any communication we design for you. Determining the right messages to your target market is the most crucial step in the marketing process.
This strategy document needs to be validated as part of the marketing plan or direction for your organisation. Our N-Vision™ system of planning covers all of these critical areas, dovetailing business plan and marketing plan content into one document.
Valadd™ Consulting
Let's create a plan to build your sales, increase your profits and maximise the value of your business. Practical ways for you to make more money by implementing a WOW! Factor. We'll design marketing and service delivery strategies to get you the impact that speaks directly to customers in a novel and memorable way. We'll help you uncover ways to build value delivered to your customers and how to make it Visible Value™
Image & Marketing Audits
Are your people up to speed, is your image a positive one
Secret Shopping
Through the eyes of customers how do your products and service rate?
Service redesign/service extension
How can your service be more customer friendly?
How you deliver greater value to your customers?
What 10 things would customers love you to do better than you are now… and what difference will that make to your relationship with them?
We often find there’s at least one great idea uncovered in this process to dramatically improve the business and your profits.
Profit Assurance™
A service developed to map, track and improve your profits. We’ll systematise the profit mechanics so you can see the limits to growth and the bottlenecks in your current profit system.
Then we’ll redesign your profit system for you to maximize returns from your efforts and uncover the latent profit potential in your business. We’ll help you leverage your current and future positioning to create a defensible profit fortress… insulated from competitors.
The Profit Assurance program documents performance targets for each division and each key profit generating employee/manager/business unit. A system is designed for monitoring these kpi’s and an automated kpi dashboard is built for your monitoring and control of the system. Not only will you know you’re making money, you’ll have a documented system to prove it.
Main Brochure A4
We’ll design a great brochure to build your company’s credibility. Design and copywriting of company brochure used as capability document and main promotional piece.
DL size 12 page brochure
OR
A3 brochure folded to A4
Presentation Folder
We’ll design a great brochure/folder to build your company’s credibility. Design and copywriting of:
Corporate profile combined with presentation folder
Perhaps 4 or 6 page A4 folder
Copywriting, design, digital artwork.
(Additional for insert pages $300 each A4 side)
Advertising Design
We’ll design a family of ads, at various sizes to suit different insertions, different media and for different aspects of the business. A great campaign that reflects the value creation of the firm with an ingredient of direct response advertising, ie including an offer.
Includes copywriting, design and media liaison.
This work will be for a just a few important ads and as many as a dozen if required… performed as one package at one time
- Yellow pages type will be included
- Brand building, launching the new look, icons and explaining your competitive advantage in business & industry journals.
Press Release Program
A retainer for preparation of press releases on a fortnightly basis. This will ensure the profile of the firm is built over time through free coverage and general brand awareness.
- plan of topics for 3 to 12 months
- writing up to 6 press releases per month
- dispatch to relevent local and national papers, industry journals, business journals.
- clipping service of successful coverage
Email Newsletter Design
Design and copywriting of:
Email newsletter format
Copywriting- refinement of supplied information, design, diagrams as necessary.
This investment includes first 2 issues over the early period to announce new services available.
The newsletter emails will go to:
- Prospective clients
- Prospective partners/resellers
- Suppliers
Flip chart sales kit
We see this being the main selling instrument for getting new businesses involved. Includes production of 1 kit full colour in A3 horizontal A frame folder presenter.
NUVO Nurture Marketing Program
(differs from a marketing plan… this is the specifics to follow… excludes list costs)
Matching the message with a high probability prospect.
Just the right message at just the right time.
This direct marketing program includes a comprehensive plan and set of letters, forms and mailers to win new prospects by cultivating them over a very short period of time. Plus we’ll design ways to turn existing customers into repeat customers and eventually into advocates who’ll promote your business.
We’ll re-identify the specific propositions and messages made to each segment of the campaign and how to leverage this for maximum sales effect.
Target Identification. Establishing the different target audiences: Who are they exactly? How best can we reach them? What do we know about them? How many are there?
List acquisition and costing.
| Pastclients |
Additional sales incentives
Referral Program |
| Current prospects |
What do they receive & when.
How to consummate the sale. |
| Suspects |
Target fresh suspects cost effectively. |
We’ll look at affinity marketing initiatives with groups who currently address a similar demographic audience to our target group/s.
Offers. Key offers, tested on real prospects for effectiveness. Offers that will create business.
Contact Plan. A focussed plan of activity over 14 days. Plus on ongoing program for 12 months and beyond- media; objectives; strategies, message sequencing and timing.
Direct Mail. A series of perhaps 6 letters targeting different niches of your market/s.
Innovative Mailer. A direct mail piece with cut through power to be noticed and kept for future reference. We’ve allowed for one special mailer design.
Postcard designs. We’ll design perhaps 3 postcards for use in the program, emphasising different aspects of the service/product range.
Follow-up method. Perhaps telemarketing, perhaps personal visit, different mail pieces.
Prospect Tracking. We’ll suggest ways to farm the information and responses to culminate in a relationship with the prospect.
Manual. The Nurture Marketing Program is attractively presented in a 4 ring binder. We will ensure it dovetails with any software that you have or we can arrange to perform the work through a bureau associate.
Permission Marketing Program
(differs from a marketing plan… this is the specifics to follow… excludes list costs)
Become a welcome guest marketer in a competitive vacuum
Guaranteed to dominate a target market in 45 days or less
Right compelling and magnetic message
Who do you say it to
Efficiently disseminate this message with the right medium
This email/web marketing program includes a comprehensive plan and set of communications, offers, forms and emails to win new prospects by cultivating them over time. We seek online prospects who are attracted to a resource of information or benefits who will interact with our communications to eventually become a customer.
Because we want opt in participants in our permission marketing program, a WIN WIN approach including real benefits and real choices needs to permeate this program.
Online Control Panel included. Control or monitor the progress with a specially designed interface. See the results of different offers, conversion rates etc.
PhoneMagic™-On-Hold messages
We’ll arrange for the digital recording of the most appropriate on hold message for your phone system
Up to 10 minutes professionally scripted and recorded with copyright released music. Professional voice talent, recorded in a first rate recording studio. We’d suggest both a male and female voice be utilised.
Digital hardware with no moving parts included.
To listen to some we’ve done call the following companies and ask to be put on hold:
| AAP industries |
3621 5900 |
| ArtNow |
3804 7766 |
| Barard Management |
3371 2344 |
| Brisbane Real Estate |
3378 6011 |
Interactive CD Rom
We’ll design an interactive presentation in the form of a CD. It will bring your company profile or product brochure content to life with animation, video and audio, music and interactivity.
Also includes a 6 page CD size brochure for an innovative wrap/enclosure of CD.
Audio Visual for group show
Flash movie loop for room warming as an exe on your laptop. (Also available for email use)
Overview for seminar presentation perhaps 2 minutes.
Employing the graphics of supplied imagery, themes from advertising, corporate house style of typography and colours.
A collage of imagery reinforcing the brand and corporate positioning.
Business System Design & Documentation
We’ll review, create and document standards for each aspect of your business from sales, marketing, admin and collections, to outstanding customer service and business growth. We have researched these systems and will use the benchmarked systems of high achieving companies in order to customise to your unique situation.
- review of current systems
- suggestions for changes
- staff involvement sessions (3)
- documentation
- computer interactive for use in staff orientations and training sessions
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Marketing
